Real Estate Technology - Getting ‘Widgetized’ - RisMedia.com (press release)(Home Owner Warranty)

RISMEDIA, April 1, 2008-Old Republic Home Protection (ORHP), a provider in the Home Warranty industry, has announced an exclusive Home Warranty partnership with TheListingWidget. Jim Charlesworth, manager of sales and marketing development at ORHP, said, “We’re excited about this partnership because it furthers our commitment to be a solid e-commerce resource for our customers, the real estate professionals who use Old Republic Home Protection warranty products. National Association of Realtors studies show that almost 77% of all home buyers begin their search on the Internet, looking for both properties and an agent to represent them. By partnering with a local Old Republic Home Protection Account Executive, the company says that real estate agents can receive a discount on high-visibility, address-specific websites for their listings - websites that are specifically designed to be retrieved by Internet search engines. This tool raises the marketing level of their listings above the noise, clutter and expense of traditional advertising, and allows the agents to market directly to today’s Internet-savvy searchers. RISMEDIA, April 1, 2008-The tools and techniques used by real estate firms to stay afloat and maintain profitability in today’s tough market vary. read more

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